We positioned the poster at one of the main convergence points we addressed earlier, in order to gain the biggest audience. We decided that in front of the coffee shop would be the best place to hang the poster, as people would be forced to stop there whilst waiting for coffee and therefore would have more chance at looking at it.
People in general liked the design saying it was effective, although they had trouble recognizing some of the elements of the design, such as the wyvern. When asked about this, people said that perhaps they would have recognized the emblem if they had been born in Dorset. However most of our audience had not and therefore the cultural significance of our design was mainly lost.
One of the main problems was not understanding what the poster was for, and the audience needed an explanation to the aim of the project. However this was also true for the rest of the posters in the campaign. Perhaps if the campaign had been part of a larger real- life movement people would have recognized the concept from other media sources, (such as the news) . This shows how hard it is for complex ideas to be conveyed through advertising, especially print media.
Our poster in particular got a lot of responses from people believing that the poster was for a film. We believe this was partly because of the location, as the building is used by many film students. In hindsight the idea with layers and lights may not have helped with this confusion, as the design was reminiscent of a Hollywood poster.
Another main problem with our poster was legibility. As unfortunately the poster was positioned on an orange background which meant it had little contrast. The text was also hard to read as the light levels were high, meaning the illuminated text did not stand out much.
One of the main things we noticed was the demographics of people engaging with the poster. Although around 80% of the people using the space were students. Most of the people engaging with the poster were lecturers or visitors to the university. Only a few students chose to really study the poster, and most simply ignored it as they moved quickly through the space.
If we did the project again or on a larger scale, we would probably use more provocative and larger text as that was one of the main things people noticed from other posters if they were briefly moving through the space. Short anappy slogans were most effective and in particular people noticed posters with slogans that were ideologically challenging and quite provocative thematically. However this did have it’s downsides as some people took away negative connotations from these posters and one respondent even reported being angry about them.
If we did this project again we would probably not use the idea of a multi-layered poster as this did not seem to have much effect on the number of people noticing the poster, and created some issues with legibility which is more important.
NASA planned that PASS would be a continuing development process. After the first flight programs were produced, new functions needed to be added and adapted to changing payload and mission requirements. For instance, over 50% of PASS modules changed during the first 12 flights in response to requested enhancements
One thing that I found really helping in the process of the project was the process of iterative design cycles, where ideas are cyclically prototyped, tested and evaluated. This is a process often used in software development to create solutions for quite complex requirements. One of the most prominent examples of this is NASA’s space shuttle software, which still uses an iterative design cycle today.
We found this very effective in coming up with a range of ideas. In particular we found that creating quick sketches in order to gain feedback from both peers and prospective audiences, was also very useful in modifying our idea and helped explain more conceptually difficult elements quickly. It also allowed the group to work collaboratively very effectively, with the paper format allowing us to sketch over each others drawings and quickly develop each others ideas.
Wikipedia, 2014. Iterative and Incremental Developement [online] Available at:
http://en.wikipedia.org/wiki/Iterative_and_incremental_development [Accessed 03.11.2014]
NASA, 2014. Computers in Spaceflight: The NASA Experience [online] Available at: http://history.nasa.gov/computers/Ch4-5.html. [Accessed 03.11.2014]