Independent Dorset Poster: Finishing the Design

castle curled

Images by Charlotte Strethill-Smith

We began to construct the poster for the independent Dorset campaign. Our team mate, Charlotte designed the graphics for the poster and here are some of her early designs. As a group we deliberated on the placement of the mountain scenery and decided that arranging the mountains in more of a central column was more pleasing visually, and drew the eye’s attention to the center of the image.


Image by Charlotte Strethill-Smith and Sam Pothecary

In the next iteration of design we added colours. We used a palette of colours similar to a sunset as we had discussed previously how these are often used to symbolize Dorset and are a key part of its heraldry. We also decided to offset the mountain slightly from the centre, in order to make the image more dramatic, and abide more by the artistic principle of the rule of thirds where important elements of a composition are placed along the lines which break up a composition into thirds. We also decided to angle the wyvern’s head more upwards, as we felt that this was more triumphant or happy body language , whereas in our opinion the previous pose was too protective, as if the wyvern was clutching the castle and also led to negative connotations. It also leads the audience to read the text, as the human eye tends to follow the eyelines of subjects in a composition.


Image by Charlotte Strethill-Smith, Sam Pothecary and Joel Trew

Here is the finished design. We added the text, making “be free” the central part of the poster as we wanted that to be the part of the poster that stood out the most, and was the lasting message people who had only looked at the poster for a few seconds to take away. We also added a layer of “fog” to add more mystery to the poster and break up the lines of the background layers so they became less dominant in the scene.

Our next task is to try and construct a 3D version of this poster using acetate, and to test it with an audience.

Wikipedia, 2014. Rule of Thirds [online]. Available from: [Accessed 15.10.2014]

Expert Photography, 2014. How to Use Eyelines to Influence Your Viewers – Composition [online]. Available from: [Accessed 15.10.2014]

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