Aims and Goals

After finishing up with the Dorset Poster-mini project I thought it was be good to contextualize what I had learned and use it to come up with some mission goals for the main project, to design and make an interactive digital poster. The stated aim of the brief was to elucidate or explain a digital media theory concept. However stated in the brief, this can be either abstract or representational. Other than these constraints the brief is very broad so I thought I could come up with some aims, in order to provide a guide for my project.

As I had learned from the review of the poster project developing something that will catch the attention of the audience of the space will be challenging. However as the brief is quite open I have the freedom to create something where the importance of getting the audience’s attention is not as pressing as it was in the poster project. In addition, as I saw in the audience review of the space, as people are generally in a hurry and trying to quickly move through it, it might be best to create something that works in harmony with people moving in this nature, rather than taking the time and standing still.

Another thing I had noticed in the review of the space was the over abundance of text-based media. I believe this is why most of the poster projects were only somewhat successful in gaining the audience’s attention. Because of this, I wanted to set a goal for the piece for it to not use text and to represent the information in purely pictorial means.

To review my stated aims are:

  1. Portray a media theory concept
  2. Be effective with and without the audience’s attention
  3. Not to use text

With these aims I will continue to study Processing in order to build up my techniques to build the final sketch as well as start looking at the media theory concepts that I would like to portray.