Product Research

As part of my audience research, I decided to look at current toys on the market to see what is popular with kids as well as toys past and present that are similar to my project to see if it is a viable idea. Firstly I looked into industry figures to see if soft toys were […]

Continue reading →

Initial Audience Research

In order to find out more about my customer base, I decided to do some primary research into my target audience. I decided to use an informal interview method which is structured more like a normal conversation than as a traditional interview (Qualres.org, 2015). As some of the subject were children and this method would be less […]

Continue reading →

Product Prototyping

For my final major project my idea is creating a crafted keyring pdeometer with an app functionality. In my spare time I like to create little toys using crochet, and I feel that it would be a challenge to see how this could be incorporated into a digital media artifact. The soft toy part of […]

Continue reading →